Melbourne’s Home of Sport 1116 SEN has consolidated its listening audience, with an increase in key demographics in the GfK Survey 4 results, released today.
• Increase in cumulative audience, up 22,000 listeners to 134,000+ (All day, M-S, Males 25-54)
• Breakfast has grown with an increase in Breakfast with Garry Lyon and Tim Watson to 7%+ from 6.7% (6-9am, Monday – Friday, Males 25-54)
• Year on year, Afternoons with Andy Maher has grown to 2.8%* from 2.4% (12noon – 3pm, Monday – Friday, People 10+) with listeners tuning in for longer across the afternoon
• Listeners continue to get the sports headlines on the drive home with Time on with Sam McClure, with an increase to 8.1%+ from 7.1% (6pm – 7pm, Monday – Thursday, Males 25-54)
• The Sporting Capital has increased to 5.6%+ from 4.7% (7pm- midnight, Monday – Thursday, Males 25 – 54)
• Additionally, 1116 SEN is leading the footy call on a Saturday night (Males 25-54), as the number 1 AM station
Pacific Star Network CEO and Managing Director Craig Hutchison said that whilst the results were encouraging in some demographics, it’s a reminder there is still a lot of work to do.
“After three surveys of growth, we would have preferred to see another jump in today’s results. We feel we’re on the right journey in our pursuit of the 25 - 54 male sports fan in Melbourne.”
“With some positive digital and audience markers, we look forward to continued growth as we come into the all-important AFL finals crunch time and the trade season, but our work is never done”, Hutchison said.
In digital highlights:
• Website traffic to sen.com.au is up 63.53%^ compared to the same period last year (1 Jan - 30 June)
• Downloads of the SEN app have hit 122,000^ (since launch in Sept 2016)
• SEN app sessions up 64.80%^ compared to the same period last year (1 Jan - 30 June)
• 750,000^ podcast downloads per month on average
• Over 1.78^ million live audio streams and video views on sen.com.au so far in 2018
Footnotes
(+) = When compared to GfK Survey 3, 2018
(*) = When compared to GfK Survey 4, 2017
(^) = Digital figures as of 30 June 2018 - for the period January 1-June 30 - compared to same period 2017. Digital analytics sourced from Google Analytics, Whooshkaa analytics and JW analytics